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Essendon FC

Rebrand

About the project

Essendon celebrated its 150th year in the VFL/AFL with a commemorative logo which pays tribute to the club’s rich past.

The 150-year anniversary logo is an embodiment of the previous eight-known versions of the club’s logo which have appeared on annual reports, player contracts, membership tickets and countless items of memorabilia.

The 150-year anniversary logo aims to strike a chord and resonate with different generations of Dons fans who’ve supported the club under various logos throughout their red and black supporter life and to encapsulate the entire club’s journey across the decades.

Read more here

Client: Essendon Football Club

Year: 2022

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